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Digital – a values-driven retail revolution

The retail and wholesale sector is the largest private employer, giving worthwhile jobs to 29 million Europeans, delivering vital services to business, and daily essentials to 500 million Europeans. Retailers and wholesalers are already embracing digital technology in all its different forms to provide services and goods that people want in the way - and when - they need them.

But this revolution brings with it major challenges: to prosper, companies need not only to react to, but anticipate, accelerating changes in technology and consumer demand. In the second of EuroCommerce’s digital lectures, Nabeela Ixtabalan, Digital Transformation Manager at Ingka Group, a strategic partner in the IKEA franchise system operating IKEA Retail in 30 countries. Ms Ixtabalan will present her company’s values-driven approach to the digitalisation of their business model, and its wider relevance for the future of retail and wholesale.


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FAQ on the implementation of the Geoblocking Regulation

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The Digital Narrative

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E-commerce, omni-channel retail, and EU policy

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Ecommerce growth set to continue in 2020

Ecommerce Europe and EuroCommerce today jointly launched the European Ecommerce Regional Report 2020. Growth in ecommerce sales reached €636 billion in 2019, up by 14.2% from the previous year. European ecommerce turnover is forecast to grow at around 12.7% and to hit €717 billion in 2020. The full impact of the COVID-19 pandemic on the sector will, however, only show next year.

This report comes out at a time of uncertainty all over the world. The COVID-19 outbreak, and the restrictions it has led to, have had a major impact on business and consumer confidence. While physical shops have maintained supplies of essentials, ecommerce has played a crucial role in maintaining economic activity in Europe. Retailers of all sizes have accelerated their digital transformation, further developing existing and new omnichannel commerce solutions.

Luca Cassetti, Secretary General of Ecommerce Europe, commented: “We are very proud of the resilience our sector has shown these last months and are delighted to see that the ecommerce industry has been successfully contributing to keeping the Single Market open. While the COVID-19 pandemic has revealed the strength of the digital commerce sector, it has also exposed the challenges online merchants still come across. Given the increasing cross-border nature of ecommerce, European businesses have struggled to implement new solutions across the Union due to regulatory fragmentation and diverging national approaches towards the crisis. In light of the current acceleration of the digital and green policy agendas, we need to step up our ambitions for building a stronger European Union with a truly harmonized Single Market.”

Christian Verschueren, Director-General of EuroCommerce, commented: “The COVID-19 pandemic has accelerated the pace of digital change in retail and wholesale. This trend will continue, and to gather further speed. People are now used to buying online, and will continue to do so. Our members are responding to this, but with difficult months - and probably years - ahead, we need urgent help nationally and at EU level to boost resilience and accelerate our sector’s digital transformation.”

To obtain the full version of the report, please visit this website.

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