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Consumers want more organic food, retail and wholesale wants to provide it

Speaking today on the launch of the Commission 2030 Action Plan for organic production, EuroCommerce Director-General Christian Verschueren said:

“Retail and wholesale have been pioneers in aiding consumers to move to healthy and sustainable diets and lifestyles.The COVID pandemic has made people focus even more on this, but in many parts of the market, demand for organic products outstrips supply, and we are pleased to see the Commission’s ideas to boost organic production under the plan. For our part, we know that the transition to organic costs time and money, and many retailers have given support to farmers making the change.”

Over the last 10 years, consumer sales of organic have grown over 145%, to some €41 billion, although in most markets it still makes up less than 10% of food sales. The COVID pandemic has accelerated this trend: a joint EuroCommerce-McKinsey report shows that, in 2021, 50% of consumers across Europe plan to adapt their grocery spend, especially towards healthy and sustainable foods. Retail and wholesale have been driving this trend for many years and are stepping up their organic offerings further.

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"The Narratives"

EuroCommerce Narrative on Retail and Wholesale in a changing world…

The world is changing rapidly. Retailers and wholesalers have repeatedly shown how resilient and adaptive they are, and are moving ahead with embracing this change, providing value to customers, suppliers, and society at large. This great story is worth telling – both to the sector and to the wider world. And the story needs to say clearly what we want from the EU and from national governments to make our sector sustainably competitive.

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"The Narratives"