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Digital – a values-driven retail revolution

The retail and wholesale sector is the largest private employer, giving worthwhile jobs to 29 million Europeans, delivering vital services to business, and daily essentials to 500 million Europeans. Retailers and wholesalers are already embracing digital technology in all its different forms to provide services and goods that people want in the way - and when - they need them.

But this revolution brings with it major challenges: to prosper, companies need not only to react to, but anticipate, accelerating changes in technology and consumer demand. In the second of EuroCommerce’s digital lectures, Nabeela Ixtabalan, Digital Transformation Manager at Ingka Group, a strategic partner in the IKEA franchise system operating IKEA Retail in 30 countries. Ms Ixtabalan will present her company’s values-driven approach to the digitalisation of their business model, and its wider relevance for the future of retail and wholesale.

 

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"The Narratives"

EuroCommerce Narrative on Retail and Wholesale in a changing world…

The world is changing rapidly. Retailers and wholesalers have repeatedly shown how resilient and adaptive they are, and are moving ahead with embracing this change, providing value to customers, suppliers, and society at large. This great story is worth telling – both to the sector and to the wider world. And the story needs to say clearly what we want from the EU and from national governments to make our sector sustainably competitive.

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"The Narratives"