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Joint Industry Statement on Targeted Advertisement and the DSA

The undersigned EU trade associations have been closely following and proactively engaging in the legislative process of the Proposal for a Regulation on a Single Market for Digital Services (Digital Services Act) and amending Directive 2000/31/EC.


As representatives of the wider retail sector, we believe the Digital Services Act (DSA) is of utmost importance for retailers in Europe to be able to increasingly operate cross-border, profit from a well-functioning Single Market and be supported by a harmonised and futureproof legislative framework. In particular due to the digital transformation of the industry, further accelerated by the outbreak of COVID-19, we believe that European policymakers should prioritise digitalisation and facilitate the continued uptake of digital solutions in the retail sector.


In that context, the undersigned would like to provide the perspective of the retail sector on the ongoing discussions on targeted advertisement. Following the publication of the DSA proposal with its new transparency obligations on online advertising, concerns have been raised about targeted advertising. As the negotiations are advancing in the European Parliament, the discussion on targeted advertisement has become a prominent element of the debate. Several Members of the European Parliament have advocated for the introduction of a ban or very strong restrictions on targeted advertising.

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"The Narratives"

EuroCommerce Narrative on Retail and Wholesale in a changing world…

The world is changing rapidly. Retailers and wholesalers have repeatedly shown how resilient and adaptive they are, and are moving ahead with embracing this change, providing value to customers, suppliers, and society at large. This great story is worth telling – both to the sector and to the wider world. And the story needs to say clearly what we want from the EU and from national governments to make our sector sustainably competitive.

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"The Narratives"