At Jerónimo Martins, our commitment as a food expert goes beyond offering quality, affordable products – we strive to make them safer and more nutritionally balanced to support healthier societies. To achieve this, we continuously review and reformulate our private brand and perishable products. We prioritise items that are widely consumed and those frequently chosen by children and young people, where nutritional improvements can have the greatest impact.
In 2024 alone, we reformulated 40 products in our Polish and Portuguese brands, successfully preventing 483 tonnes of sugar, 77 tonnes of fats and 47 tonnes of salt from being consumed. Our reformulation efforts also focus on reducing artificial ingredients – such as preservatives, sweeteners, thickeners, colorants and flavour enhancers – and increasing the amounts of fibres, whenever possible.
Over the past five years, our European operations have removed 5,046 tonnes of sugar, 776 tonnes of fats and 210 tonnes of salt from the market.In 2020, the reformulation of around 150 products prevented 2,468 tonnes of sugar, 212 tonnes of fat and 58 tonnes of salt from entering the market. The reformulations also seek to reduce artificial ingredients (such as preservatives) and, whenever possible, increase the amounts of fibre and fruit.”