Join us on 8 April 2025 at 11:15 CET for the launch of the State of Grocery Retail 2025 report!
2024 was a challenging year for grocery retail in Europe. Despite continued cost and margin pressures, grocery retail CEOs are slightly more optimistic now than they were a year ago, and we expect grocers to focus on capturing growth opportunities. However, the next few years are expected to remain challenging, with low volume growth across European markets.
Through our consumer research and proprietary market analysis, combined with CEO survey and interviews, we have identified nine key trends shaping the grocery industry in the coming years. In the report, we outline the implications for industry executives.
This the fifth McKinsey/EuroCommerce report on the State of Grocery Retail. You can find our previous reports here.
You can already register to this event here.