EuroCommerce will take part in the invitation-only workshop “AI and the Future of Retail”, organised by the OECD on 12 June 2026 at OECD Headquarters in Paris.
The event will explore how digital technologies and artificial intelligence are transforming the retail sector, including emerging developments such as agentic commerce, where AI systems may assist with or carry out product discovery, comparison, and purchasing on behalf of consumers.
Participants from across industry, policymaking, research, and civil society will discuss the broader implications of these changes for firms, workers, consumers, and regions, as well as the uncertainties surrounding their pace and impact. Using strategic foresight methods, the workshop will examine possible scenarios for the future of retail in Europe towards 2040.
Ilya Bruggeman, Director for Digital, Single Market and Consumer Policy, will contribute insights on how AI-driven transformation is shaping retail markets and the implications for the European Single Market.
The insights from the workshop will feed into a forthcoming OECD policy report.
Ilya Bruggeman
Director, Digital, Single Market, and Consumer Policy
Ilya and his team deal with digital, payments, single market and consumer policy. They run the IMCO and Payments committees. He worked previously for the Dutch Retail Association and as a public affairs consultant. Ilya is a Dutch national and studied Public Administration at Leiden University in the Netherlands.