The European Commission (EC), Directorate-General for Agriculture and Rural Development (DG AGRI), and the European Investment Bank (EIB) are organising the ’11th annual EU conference on EAFRD financial instruments’, taking place 8-9 October 2025, from 9:30 until 17:40, in Milan, Italy.
This year’s programme brings together key stakeholders from across the agri-food value chain to discuss challenges, opportunities, and financing aspects in integrated agri-food value chain approaches.
EuroCommerce will be represented by Leena Whittaker, Director of Competitiveness, who will join a high-level panel alongside policymakers, business leaders, and association representatives. The discussion will focus on the role of finance in supporting sustainable and competitive agri-food value chains in Europe.
Registration is mandatory and participation is subject to approval.
Leena Whittaker
Director, Competitiveness
Leena is EuroCommerce’s Director of Competitiveness coordinating advocacy on retail and wholesale ecosystem competitiveness. She is British and has a practical knowledge of EU policy-making from her experience as a legal and policy officer in the European Commission (DG GROW) and is a qualified UK lawyer.