European E-Commerce Report 2026
Reports and studies - Digital, Technology & Payments
22 September 2026
The European E-commerce Report 2026 provides an analysis of the e-commerce landscape across 38 European countries. This edition updates key metrics on business-to-consumer e-commerce turnover, internet and e-shopper penetration, and the contribution of B2C e-commerce to GDP, with a special focus on the EU-27.
Read the full report here.