Retail & Wholesale in the Agri-Food Supply Chain

The retail and wholesale sectors play a vital role in the EU agri-food chain, ensuring that consumers have access to safe, high-quality, and affordable food. These sectors connect millions of consumers with food manufacturers and farmers, forming an essential link between food production and consumption.

Both large and small retailers and wholesalers source products directly from farmers, small and medium-sized food producers, and global food manufacturers. The nature of their negotiations varies widely depending on the size and scale of the businesses involved; for example, a retailer’s negotiations with a local farmer, e.g. to supply a local store, will differ greatly from those between a major retailer and a global manufacturer.

Explore more about how the EU agri-food chain functions and the commercial relationships between retailers, wholesalers, and their suppliers.