Food retailers and wholesalers take action to support sustainable operations through sector or company initiatives, reducing resource use and the environmental impacts of our operations. We innovate on packaging, help consumers and suppliers reduce food waste and phase out chemicals.
With its own brand packaging, Metro strives to reduce the environmental impact during a product’s entire life cycle. Metro actively seek alternatives for conventional plastic while ensuring that it meets the high quality and hygiene standards its customers expect. Through multi-stakeholder dialogue Metro works on developing innovative solutions to drive closed-loop recycling management and less impactful materials. Since May 2019 in Austria, the packaging for METRO Chef brand bakery has been made from FSC® certified carton with a recyclable cellulose viewing window. Plastic use in this range has subsequently been reduced by 100%.
To make it easier for Kaufland and Lidl customers to separate packaging, we have developed our own separation instructions. We conducted a representative survey in Germany which showed that most respondents are aware of waste separation, at least in theory. However, the correct disposal of packaging consisting of several components is often not yet clear to them. Our separation instructions are designed to give consumers clear guidance directly on the product and can be adopted by many of our national companies. With the separation instructions we support our holistic plastics strategy REset Plastic by enabling customers to separate and dispose of packaging correctly and improving the quality of recyclables.
The chain began its work on this strategy in 2019 by involving all company workers in the challenge of “Continuing to Take Care of the Planet”, by making various processes in the assembly line more sustainable. The 6.25 Strategy has the triple objective for 2025 of reducing plastic by 25%, making all packaging recyclable and recycling all plastic waste. In 2020, Mercadona had converted 72 stores into 6.25 Stores, in which progress can already be observed. The retailer will also train its 90,000 employees and has transmitted the objectives of the Strategy to its suppliers, who are already working on developing them further together with Mercadona.
SuperValu is part of the Musgrave Group, Ireland’s largest grocery and food distributor. In 2020, it has launched a new, reusable fruit, vegetables, and bakery bag, which is washable and certified food safe. The new bags are a sustainable alternative for customers, who can reuse the shopping bags for their next visit to their local SuperValu. SuperValu is working hard to offer its’ customers sustainable choices with continuous measures being introduced to meet this. The chain is on a mission to make packaging as sustainable as possible as part of their commitment to making 100% of its own-brand, fresh produce and in-store packaging recyclable, reusable or compostable by 2025.
Every day, Amazon ships millions of orders around the globe, working hard to make sure products reach customers safely and with the least amount of packaging necessary. One in two Amazon shipments in Europe are already delivered without a box and come in reduced, recyclable delivery packaging such as a paper bag or cardboard envelope or—in the case of more than one billion shipments since 2019—no added packaging at all through Amazon’s Ships in Product Packaging programme.
Ships in Product Packaging is used for eligible items that don’t require any additional Amazon packaging at all—the products ship in the original manufacturer’s packaging, with only a customer address label added. In addition to waste reduction, no added packaging can also mean shipments are lighter, which leads to reduced delivery emissions per package, as well as less to recycle.
When additional Amazon packaging is required, we use paper-based packaging that can be easily recycled in customers’ household recycling. In Europe, all of our delivery packaging—the boxes, bags and envelopes that we pack products in to deliver to our customers—is recyclable. Since 2015, we have decreased our average per-shipment packaging weight by 43%, which represents more than 3 million metric tons of packaging materials avoided.
Kaufland is introducing new packaging based on the silphium plant in the Fruit & Vegetable department. The first Kaufland own brand products offered in the innovative packaging will be cress, white and brown mushrooms, and tomatoes. Silphium is an energy crop that is exclusively used to produce biogas. We use a biothermal method to separate the plant fibers before bioenergy generation which enables its use as a new raw material. Besides replacing paper and cardboard packaging, silphium plant products will also be tested as an alternative to conventional plastic packaging in the future.
EDEKA is taking actions to eliminate packaging wherever possible, to reduce packaging and to increase the recyclability as well as the proportion of recycled material used in packaging. Doing so allows greenhouse gas emissions and the climate footprint to be reduced. For example, a wide range of organic fruit and vegetables are now being sold without labels. Thanks to the “smart branding” technology, a high-resolution laser is used to apply writing and logo directly onto the fruit. Only pigments on the outer skin are removed so taste, shelf life and appearance remain perfect. Thanks to this technology, 50 million labels (equivalent to 50 tons of packaging material) is saved per year.
Carrefour is working to reduce the overpackaging associated with promotional lots and individual portions in all departments. Plastic-free packaging is tested in bakery. For toys, bakery, and light bulb categories, 238 tonnes of packaging had already been removed by the end of 2019. The Group’s objective is to save 10,000 tonnes of packaging by 2025. Carrefour also took the decision to remove unnecessary packaging from organic fruits and vegetables. Another point of focus is developing reusable packaging: Carrefour has rolled out the “Bring your container” initiative, offering customers the option of bringing their own packaging & France and Spain will be offering, from 2020, the sale of reusable organic cotton bags.
Carrefour Group is a signatory of the French national pact on plastic packaging as well as of the European Plastic Pact. It has initiated numerous concrete actions, in all the countries in which it operates, which has made possible to avoid the placing on the market of 4,095 tonnes of plastic packaging since 2017. In this context, Carrefour has set itself the objective of using 100% reusable, recyclable or compostable packaging for its private labels’ products by 2025.
In 2022, Sonae also strengthen the development of its Continente ECO brand, in line with So-nae’s compromise to achieve 100% reusable, recyclable or compostable plastic packaging on pri-vate label products. Continente ECO detergents are Ecolabel certified and are all designed to be more environmentally friendly, including the packaging that is carefully designed to use less plastic, with higher percentages of recycled plastic and to be recyclable. The retailer developed a website, Plástico Responsável, as part of its strategy to disseminate information and raise awareness of MC’s initiatives to mitigate the use of plastic. Furthermore, MC invites everyone to participate with innovative ideas to improve its packaging by making an easy-to-use website available and offering rewards for the best suggestions.
Through the ECO project, Jerónimo Martins has been promoting more sustainable consumption habits by reducing single-use plastics. By providing reusable plastic bottles and filtered water stations, this innovative concept in Portugal has helped avoid more than 570 tonnes of single-use plastic in under seven years. After purchasing an ECO bottle (available in 0.65, 1.5, 3 or 6-litre formats), customers can refill it with filtered tap water at dedicated stations in Pingo Doce stores. Each bottle has an estimated service life of 1,000 refills. Launched in 2018, ECO had expanded to 310 stores across Portugal by 2024, reinforcing the Group’s commitment to circular solutions.
‘Refill Spot by Continente’ is a new space, inaugurated in Continente stores, that features au-tomated bulk sales and self-service, which allows customers to reuse packaging when purchas-ing a set of products (detergents, dry foods and food for cats and dogs) and promote packaging savings and circularity. Detergent refills are available in 6 ecological and biodegradable product references, some of which are Ecolabel certified, under the ‘Greendet’ brand. The food refill can be dispensed into “Smart Cups”, in reusable packaging, equipped with an NFC tag that communicates with the dispenser and stores information about the packaging and the product being purchased.
Customers want right-sized, recyclable packaging that minimises waste and ensures damage-free delivery, which is why Amazon aims to avoid unnecessary packaging whenever possible. When this is not an option, we optimise the type, material, and weight of our packaging to increase circularity, avoid waste, and reduce carbon emissions—without sacrificing safety or functionality.
As part of this commitment, our packaging scientists and engineers, alongside Mondi, have developed a new paper-padded envelope with shock-absorbent, paper-based lining that protects deliveries without using any plastic content—unlike envelopes lined with bubble wrap which had been used previously.
This latest design is simple and effective, and designed to keep products securely in place, while simultaneously absorbing stress put on the package during its journey to a customer’s home. Due to the lightweight lining, the package itself is much lighter than equivalent-sized cardboard boxes, avoiding 44g of packaging per shipment, on average. They are also easy to fill without wasted space due to their greater flexibility, and the fact they don’t require additional padding materials to be added. Amazon’s European padded-padded envelope was recognised as the best ‘E-commerce’ packaging at the 2024 Packaging Europe Sustainability Awards. The innovative packaging solution also won best packaging in the recycling category of the 2024 ALL4PACK Innovation Awards
During FY25, IKEA Components started replacing its plastic fitting bags with paper-based ones. This shift will reduce annual plastic consumption by approximately 1,400 tons. Part of the Plastics Out Agenda, aiming to phase out plastic consumer packaging by 2028, it is an important step toward the goal of the IKEA business to only use renewable and recyclable materials. “Even the smallest change can generate great results,” says Lukas Exner, Production & Distribution Manager at IKEA Components. “The bags are produced in-house using paper made from production waste.” Implementing the new fitting bags in the range is a gradual process that will be done step by step in different product categories. During FY25, the implementation is focused on product news, such as those in the STOCKHOLM 2025 collection and parts of the running range, such as PAX and KALLAX. However, customers should not expect that the new fitting bags will be included in their flatpacks, but that over time, more and more products will come with paper-based instead of plastic-based ones until 2028. IKEA Components*, the company responsible for sourcing and packing product components, is responsible for this shift.
*IKEA Components is part of IKEA Supply and is responsible for developing, sourcing, packing, and supplying components, materials, spare parts and IKEA retail equipment products in areas that benefit IKEA and the customer.
Every day, Amazon ships millions of orders around the globe, working hard to make sure products reach customers safely and with the least amount of packaging necessary. One in two Amazon shipments in Europe are already delivered without a box and come in reduced, recyclable delivery packaging such as a paper bag or cardboard envelope or—in the case of more than one billion shipments since 2019—no added packaging at all through Amazon’s Ships in Product Packaging programme.
Ships in Product Packaging is used for eligible items that don’t require any additional Amazon packaging at all—the products ship in the original manufacturer’s packaging, with only a customer address label added. In addition to waste reduction, no added packaging can also mean shipments are lighter, which leads to reduced delivery emissions per package, as well as less to recycle.
When additional Amazon packaging is required, we use paper-based packaging that can be easily recycled in customers’ household recycling. In Europe, all of our delivery packaging—the boxes, bags and envelopes that we pack products in to deliver to our customers—is recyclable. Since 2015, we have decreased our average per-shipment packaging weight by 43%, which represents more than 3 million metric tons of packaging materials avoided.
In a bid to make private-label packaging more eco-friendly, REWE Group adopted the Packaging Strategy “Avoid, Reduce and Improve”. To this end, suitable approaches and potential for improvement have been discussed with stakeholders and in internal workshops, and identified through strategic product range analysis. Company packaging guidelines describe the roadmap towards achieving the goal of 100% environmentally-friendly private-label packaging by the end of 2030. This objective is defined by additional goal posts such as 20 % less plastic in the sales and service packaging of REWE and PENNY private-label products in Germany by the end of 2025. By the end of 2021, all PET packaging for washing and cleaning products is to be made from 100% recycled materials, including at least 20% sourced from household waste.
In 2020, K Group has brought changes to the packaging of 77 of its own brand products and reduced plastic in the packaging of their own brand products by a total of 214 tonnes. K Group’s objective is to reduce plastic in its own brand product packaging and make all the packaging either recyclable, biodegradable or reusable by the end of 2025. K Group encourages its customers to recycle used packaging by choosing suitable packaging materials and providing more easily understandable instructions for sorting. K Group not only engages in its own packaging development, but also collaborates with others, with the aim of adding products with innovative material.
