The SME Assembly is the most significant annual event for small and medium-sized enterprises (SMEs) in Europe, held as the flagship gathering of the European SME Week (ESW). Organised by the European Commission, the Assembly convenes policymakers, entrepreneurs, business support organisations, and academics to shape the future of SMEs in Europe.
Following the 2024 edition in Budapest, preparations are now underway for SME Assembly 2025, set to take place in Denmark on 10–12 November 2025, during the Danish Presidency of the Council of the European Union.
EuroCommerce, represented by Leena Whittaker, Director for Competitiveness, will organise a breakout session:
When: 11 November, 11am
Where: SME Assembly, Copenhagen
Title: ‘Retail & Wholesale SME Health Check’.
The Assembly will feature high-level panels, policy dialogues, masterclasses, interactive workshops, and the European Enterprise Promotion Awards (EEPA 2025). It offers a unique platform for exchanging ideas, sharing best practices, and exploring how SMEs can be empowered to drive Europe’s green and digital transitions.
Participants can look forward to engaging in cutting-edge discussions, discovering tools and support mechanisms, and celebrating entrepreneurship across Europe. Updates will be regularly posted via the Promoting Enterprise Blog, the Futurium platform, and official social media channels.
Leena Whittaker
Director, Competitiveness
Leena is EuroCommerce’s Director of Competitiveness coordinating advocacy on retail and wholesale ecosystem competitiveness. She is British and has a practical knowledge of EU policy-making from her experience as a legal and policy officer in the European Commission (DG GROW) and is a qualified UK lawyer.