The role of retail and wholesale in preserving food affordability

The retail and wholesale sector plays a critical role in ensuring food remains accessible and affordable to all. Strong retail competition means that retailers must offer the best value for money to consumers. A competitor is usually only a short distance away, so a retailer and wholesaler needs to offer the best prices, choice and service to its customers, so they come back time and time again. That proximity also ensures accessibility, as retail and wholesale is present across the EU including in rural areas. Business models like discounters and online channels (e.g. online retailing, takeaways, meal kit subscriptions etc.) strengthen competition for the benefit of consumers. Entrepreneurs (e.g. independent retailers and franchisees) are often local and provide a connection to local tastes and preferences. Innovation in-store and across the chain (e.g. hybrid 24/7 shops, AI-driven automation etc.), combined with conventional service brings modern retail to urban and rural communities.

Read more below: