European E-commerce Report 2025
Reports and studies - Digital, Technology & Payments
24 September 2025
The European E-commerce Report 2025 provides a thorough analysis of the e-commerce landscape across 38 European countries. This edition updates key metrics on business-to-consumer e-commerce turnover, alongside internet and e-shopper penetration rates, with a special focus on the EU-27.
The executive summary is available here.