SuperValu is part of the Musgrave Group, Ireland’s largest grocery and food distributor. In 2020, it has launched a new, reusable fruit, vegetables, and bakery bag, which is washable and certified food safe. The new bags are a sustainable alternative for customers, who can reuse the shopping bags for their next visit to their local SuperValu. SuperValu is working hard to offer its’ customers sustainable choices with continuous measures being introduced to meet this. The chain is on a mission to make packaging as sustainable as possible as part of their commitment to making 100% of its own-brand, fresh produce and in-store packaging recyclable, reusable or compostable by 2025.