Packaging

With its own brand packaging, Metro strives to reduce the environmental impact during a product’s entire life cycle. Metro actively seek alternatives for conventional plastic while ensuring that it meets the high quality and hygiene standards its customers expect. Through multi-stakeholder dialogue Metro works on developing innovative solutions to drive closed-loop recycling management and less impactful materials. Since May 2019 in Austria, the packaging for METRO Chef brand bakery has been made from FSC® certified carton with a recyclable cellulose viewing window. Plastic use in this range has subsequently been reduced by 100%.

To make it easier for Kaufland and Lidl customers to separate packaging, we have developed our own separation instructions. We conducted a representative survey in Germany which showed that most respondents are aware of waste separation, at least in theory. However, the correct disposal of packaging consisting of several components is often not yet clear to them. Our separation instructions are designed to give consumers clear guidance directly on the product and can be adopted by many of our national companies. With the separation instructions we support our holistic plastics strategy REset Plastic by enabling customers to separate and dispose of packaging correctly and improving the quality of recyclables.

The chain began its work on this strategy in 2019 by involving all company workers in the challenge of “Continuing to Take Care of the Planet”, by making various processes in the assembly line more sustainable. The 6.25 Strategy has the triple objective for 2025 of reducing plastic by 25%, making all packaging recyclable and recycling all plastic waste. In 2020, Mercadona had converted 72 stores into 6.25 Stores, in which progress can already be observed. The retailer will also train its 90,000 employees and has transmitted the objectives of the Strategy to its suppliers, who are already working on developing them further together with Mercadona.

SuperValu is part of the Musgrave Group, Ireland’s largest grocery and food distributor. In 2020, it has launched a new, reusable fruit, vegetables, and bakery bag, which is washable and certified food safe. The new bags are a sustainable alternative for customers, who can reuse the shopping bags for their next visit to their local SuperValu. SuperValu is working hard to offer its’ customers sustainable choices with continuous measures being introduced to meet this. The chain is on a mission to make packaging as sustainable as possible as part of their commitment to making 100% of its own-brand, fresh produce and in-store packaging recyclable, reusable or compostable by 2025.

Ongoing interventions on sustainability in the fruits & vegetables sector in 2019 included the introduction of compostable film and labelling, but the main initiative was Esselunga FeVBio: obiettivo ZeroPlastica, i.e., a move to plastic free, sustainable, compostable and/or recyclable packaging for organic products. The conversion to the new packaging will end in 2021; new sustainable materials will be used for packaging and labelling of organic fruit and vegetables and packaging production will also be improved to reduce waste. The project will save 137t of plastic and will also facilitate recycling, as all packaging will be disposable either as food waste or paper.

Kaufland is introducing new packaging based on the silphium plant in the Fruit & Vegetable department. The first Kaufland own brand products offered in the innovative packaging will be cress, white and brown mushrooms, and tomatoes. Silphium is an energy crop that is exclusively used to produce biogas. We use a biothermal method to separate the plant fibers before bioenergy generation which enables its use as a new raw material. Besides replacing paper and cardboard packaging, silphium plant products will also be tested as an alternative to conventional plastic packaging in the future.

INTERSPAR is Austria’s first major food retailer to offer filling stations for unpackaged and loose organic food products, such as cereals, nuts, and pulses as well as pasta, rice, and dried fruit. Plastic reduction is high on SPAR Austria’s sustainability agenda. In January 2020, INTERSPAR started to trial filling stations for bio-certified laundry and dishwashing detergents and already over 40% percent of the fruit and vegetable range at SPAR and INTERSPAR stores in Austria is unpacked. To make products that are plastic-free or contain less plastic easily recognisable, many products are labelled with the logo ‘Saving plastic together with SPAR’.

In a bid to make private-label packaging more eco-friendly, REWE Group adopted the Packaging Strategy “Avoid, Reduce and Improve”. To this end, suitable approaches and potential for improvement have been discussed with stakeholders and in internal workshops, and identified through strategic product range analysis. Company packaging guidelines describe the roadmap towards achieving the goal of 100% environmentally-friendly private-label packaging by the end of 2030. This objective is defined by additional goal posts such as 20 % less plastic in the sales and service packaging of REWE and PENNY private-label products in Germany by the end of 2025. By the end of 2021, all PET packaging for washing and cleaning products is to be made from 100% recycled materials, including at least 20% sourced from household waste.

In 2020, K Group has brought changes to the packaging of 77 of its own brand products and reduced plastic in the packaging of their own brand products by a total of 214 tonnes. K Group’s objective is to reduce plastic in its own brand product packaging and make all the packaging either recyclable, biodegradable or reusable by the end of 2025. K Group encourages its customers to recycle used packaging by choosing suitable packaging materials and providing more easily understandable instructions for sorting. K Group not only engages in its own packaging development, but also collaborates with others, with the aim of adding products with innovative material.

EDEKA is taking actions to eliminate packaging wherever possible, to reduce packaging and to increase the recyclability as well as the proportion of recycled material used in packaging. Doing so allows greenhouse gas emissions and the climate footprint to be reduced. For example, a wide range of organic fruit and vegetables are now being sold without labels. Thanks to the “smart branding” technology, a high-resolution laser is used to apply writing and logo directly onto the fruit. Only pigments on the outer skin are removed so taste, shelf life and appearance remain perfect. Thanks to this technology, 50 million labels (equivalent to 50 tons of packaging material) is saved per year.

Carrefour is working to reduce the overpackaging associated with promotional lots and individual portions in all departments. Plastic-free packaging is tested in bakery. For toys, bakery, and light bulb categories, 238 tonnes of packaging had already been removed by the end of 2019. The Group’s objective is to save 10,000 tonnes of packaging by 2025. Carrefour also took the decision to remove unnecessary packaging from organic fruits and vegetables. Another point of focus is developing reusable packaging: Carrefour has rolled out the “Bring your container” initiative, offering customers the option of bringing their own packaging & France and Spain will be offering, from 2020, the sale of reusable organic cotton bags.

Carrefour Group is a signatory of the French national pact on plastic packaging as well as of the European Plastic Pact. It has initiated numerous concrete actions, in all the countries in which it operates, which has made possible to avoid the placing on the market of 4,095 tonnes of plastic packaging since 2017. In this context, Carrefour has set itself the objective of using 100% reusable, recyclable or compostable packaging for its private labels’ products by 2025.

By providing reusable plastic bottles and filtered water stations, the ECO concept is an innovative project in Portugal that avoided about 180 tonnes of single-use plastic in under two years. The aim is to promote more conscious consumption habits by reducing single-use plastics. After purchasing an ECO bottle (1.5 or 3 litres), the consumer can go to a refilling station in a Pingo Doce store and reuse its bottle with filtered tap water – each bottle has an estimated service life of a thousand refills. The ECO project was launched in 2018 and, two years later, it had reached almost 140 stores in Portugal.