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Speaking at a joint Metro and EuroCommerce conference, Digitalisation of SMEs: How to make it possible, in Brussels today EuroCommerce, speaking on behalf of its Vice-President Patricia Hoogstraaten, called for a proactive European SME policy reflecting the major challenges arising from digitalisation and changes in consumer behaviour and their impact on small retailers and wholesalers, and said:
“Small retailers and wholesalers are often leaders in innovation and in adapting to fast-changing customer demand. But they struggle with gaining access to expertise and resources needed to take full advantage of the new technology. We very much support the call of the Network of the SME Envoys for a forward-looking EU SME policy and are pleased that Ursula von der Leyen announced a dedicated SME strategy as a priority for her Presidency of the European Commission. SMEs are vital to the EU economy as a whole, but vulnerable; they need regulatory action and financial support, tailored to their ways of operating, and targeted at enabling them to benefit fully from a vibrant European Digital Single Market.”Read more