History of commerce
Some say commerce has its origin in pre-historic times approximately 150,000 years ago when people started exchanging goods with each other. The introduction of money facilitated further the trade of merchandises and services.
The development of global trade
The rise of European maritime empires such as Portugal, Spain, the Netherlands and the UK and the foundation of multinational trading companies in the 16th and 17th centuries led to the development of global trade. In the 19th and 20th centuries, steamships, railroad and aviation accelerated the transport of goods between nations worldwide.
The period following World War II was characterised by the promotion of free trade and the removal of trade barriers through the General Agreement on Tariffs and Trade (GATT) which was later institutionalised by the World Trade Organisation (WTO).
The development of modern commerce
While shopping in the 18th and 19th centuries was largely characterized by weekly markets and small specialty shops, commerce underwent fundamental transformation in the 20th century.
Until the 1950s, food retail mainly took place in small corner shops that were located close to their customers. Starting in the 1950s, retailers opened supermarkets with larger sales areas and where self-service was the underlying principle. At the same time, discount stores appeared on the market offering mainly own-brand products at a lower price than brands.
In the 1960s, hypermarkets with even larger sales areas and often located outside the city centres appeared in Europe. The first hypermarket was opened in Belgium and the concept soon spread across Europe. Hypermarkets are characterised by a large product variety and competitive pricing. Besides food, they offer houseware, electronic consumer goods, car accessories and gardening supplies, for example.
An example of this development can be seen in the United Kingdom. At the start of the 1960's, Britain had 572 supermarkets, and by 1969 this had grown to 3,400. Today there are over 10,000. For an interesting short documentary on the rise of the supermarket, click here.
The development of e-commerce
The introduction of the internet and smartphones has given commerce a tremendous boost in recent years.
While mail order and teleshopping had already existed for many years, online and mobile shopping offer consumers a much more convenient way of shopping by allowing them to compare easily products and prices and by making cross-border purchases in a safe technological environment.
We can currently observe a trend towards multi-channel trading, whereby online merchants open stationary shops and more and more traditional retailers and wholesalers offer their products via online shopping platforms.